Jump! - A Dog Walking Mobile App

Problem Statement

Busy pet owners often struggle to find reliable and convenient dog-walking services. They need an easy-to-use mobile app that helps them schedule trustworthy dog walkers with minimal effort.

Solution

Jump! is a mobile application designed to connect dog owners with verified walkers, allowing seamless scheduling, real-time tracking, and secure payments. The app focuses on ease of use, trust, and safety to provide a hassle-free experience.

Research

Research

User Research

I conducted surveys and interviews with 30 dog owners and 20 professional dog walkers to understand their needs, pain points, and expectations.

Key Insights:

1. Dog Owners:

  • Wanted easy scheduling and real-time updates.

  • Prioritized safety and vetting of walkers.

  • Preferred integrated payments and walk history.

    2. Dog Walkers:

  • Needed a fair and transparent payment system.

  • Desired flexible scheduling options.

  • Wanted a rating and review system for credibility.

Competitive Analysis

I analyzed existing apps like Rover and Wag to identify gaps. Users found these apps had cumbersome onboarding processes and inconsistent walker quality.

Personas

Persona 1: Lilly (Dog Owner)

  • 35-year-old marketing executive with a busy schedule.

  • Needs a reliable walker for her Labrador, Max.

  • Values security, transparency, and easy booking.

Persona 2: Jerry (Dog Walker)

  • 24-year-old freelancer looking for extra income.

  • Needs an intuitive interface to accept and manage bookings.

  • Prefers features that showcase his reliability and reviews.

Wireframes and Prototypes

I created low-fidelity wireframes to map the user journey. After usability testing, I refined the designs into high-fidelity prototypes, focusing on:

  • Home Screen: Quick access to booking and active walks.

  • Booking Flow: A three-step process (Choose Walker → Set Schedule → Confirm Payment).

  • Real-time Tracking: Live GPS tracking of the dog walk.

  • Ratings & Reviews: Transparency in walker performance.

Usability Testing

I tested the prototype with 12 dog owners and 6 walkers. Feedback led to:

  • Improved navigation with a bottom-tab layout.

  • Clearer pricing breakdown during booking.

Impact

  • 75% of users found booking a walker effortless.

  • User retention rate of 75% after three months.

  • Positive feedback on the app's simplicity and trustworthiness.

Conclusion & Features

Basic

  • Simple Onboarding: Quick profile setup and verification.

  • Smart Matching: Algorithm suggests walkers based on availability, distance, and reviews.

Intermediate

  • Walk History & Reports: Detailed summaries of each walk.

  • Review System: Builds trust and ensures quality.

Advanced

  • Live Tracking: GPS-enabled tracking for peace of mind.

  • Secure Payments: Multiple payment options with transaction security.

Future Ideas

  • AI-based walker recommendations.

  • Integration with smart pet devices.

  • Community features like dog park meetups.

Jump! successfully bridges the gap between busy pet owners and trustworthy dog walkers, offering a seamless experience centered on safety and convenience.

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